We are pleased to share this announcement with our IWTA Newsletter readers, who provide the information, support, and encouragement which made this recognition possible.
The Iowa Water Trails Association (IWTA) was named a 2014 All Star Award winner by Constant Contact®, Inc., the trusted marketing advisor to more than 600,000 small organizations worldwide. The award, given annually to the top 10% of Constant Contact’s international customer base, recognizes these select businesses and nonprofits for their significant achievements leveraging online marketing tools to engage their customer base and drive success for their organization. IWTA is one such exemplary organization. Criteria used to select this year’s All Stars included the following:
- Level of engagement with email campaigns
- Open, bounce, and click-through rate
- Use of social sharing features
- Use of mailing list sign-up tools
- Use of reporting tools
“At Constant Contact, our goal is to help small businesses do more business and for these businesses, success with marketing is a huge piece of that puzzle,” said Chris Litster, senior vice president of sales and marketing, Constant Contact. “We’re thrilled to recognize the Iowa Water Trails Association for their commendable achievements in 2014 with this All Star Award.”